Who we are

We believe in being brave; challenging the status quo in partnership with our clients to grow their business. We are straight talking and clear thinking.


We are an energetic team with vast experience and understanding of the Irish market place.  We deliver straightforward, compelling strategies that help drive our clients’ business objectives.

We are part of the IPG Mediabrands Group, one of the world’s largest marketing communications companies which gives us access to best in class processes and tools.

Initiative is a fast growing media specialist that delivers results every day for our increasing number of partners. The right people, the right solutions backed by insights and data ensures that our team delivers results that help our clients business grow. As the media landscape continues to evolve and become more complex, we continue to deliver clear effective winning strategies that deliver great business results for our customers.

Interested in more?


Get in touch we'd love to hear from you.