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Google Ads Ban to hit ‘No Campaign’ in Referendum

Google Ads Ban to hit ‘No Campaign’ in Referendum

May 11, 2018

Google announced that it is no longer running ads in relation to the upcoming Abortion referendum on May 25th. The ban extends to YouTube and Google Ads and takes effect from yesterday. The decision to ban all ads relating to the abortion referendum is a significant departure for online tech giant and could be a defining […] Continue Reading

THE FUTURE OF THE MEDIA AGENCY BUSINESS MODEL

THE FUTURE OF THE MEDIA AGENCY BUSINESS MODEL

September 04, 2017

I believe the media agency is currently undergoing a period of rejuvenation and vitality.  The years of periodic scepticism and cynicism are gradually abating as clients realise the very definite need they have for media specialists.  The fragmented media landscape and ubiquity of data has called for our expertise to be at the fore of […] Continue Reading

Making the Social Connection

Making the Social Connection

July 27, 2017

UM, a division of IPG Mediabrands, has released findings from its 9th annual global social media research, Wave and it makes for interesting reading. Wave 9 surveyed over 52,000 people in 78 countries around the world (including 1,000 in Ireland) and builds on ten years of global social tracking. Wave was established in 2006 to […] Continue Reading

A Time of Global Uncertainty – Trump, Brexit, Ireland and Advertising

A Time of Global Uncertainty – Trump, Brexit, Ireland and Advertising

November 10, 2016

We awoke yesterday morning to the news that Donald Trump has been elected as President of the United States. For the second time in just a few months one of Ireland’s closest allies has seen a fundamental shift in its political and social agenda and the world has suddenly become a much more uncertain place. […] Continue Reading

Here’s To The Hosts – Tesco Ireland Christmas Campaign

Here’s To The Hosts – Tesco Ireland Christmas Campaign

November 09, 2016

On Tuesday, November 1st, Tesco Ireland launched their new Christmas campaign, it’s their bravest Christmas campaign to date, and one we’re very proud to be a part of. The focus for the campaign is the recognition of hosts, the unsung heroes of Christmas. Hosts are the ones who make Christmas happen, they wake up at […] Continue Reading

Election 2016 ‘The Social Media Election’

November 08, 2016

It’s finally here, November 8th, 2016, Election Day. Eight years ago, I was on a road trip of the West Coast of America and was totally engrossed with the election coverage of Obama. I’m not emotional when it comes to politics; however, some tears were shed that day. Looking back, most of my media intake […] Continue Reading

We won! ADFX 2016

September 23, 2016

Together with Chemistry we picked up a bronze award at the 2016 ADFX awards for our work on making Tesco Mobile Ireland’s most recommended network. Well done Dave and Olwen! Continue Reading

Latest JNLR Update

Latest JNLR Update

August 15, 2016

by Dave O’Brien With the release of the latest JNLR report it appears we’re still very much a nation of radio listeners with 83% (2.9m) of the population tuning in on a daily basis. The average Irish adult listens to nearly 4 hours of radio during prime time (7am-7pm). In Dublin this is down 1%  (to […] Continue Reading

What does Virgin Media’s acquisition of UTV Ireland mean for the TV industry?

What does Virgin Media’s acquisition of UTV Ireland mean for the TV industry?

July 15, 2016

The TV market in Ireland has become somewhat ‘predictably unpredictable’. Before the launch of UTV Ireland many outside the station predicted that they would start much slower than they had forecasted and it did. However, something that nobody would have predicted was that UTV Ireland would essentially change hands not once, but twice and while […] Continue Reading

Tesco wins Campaign of the Month!

Tesco wins Campaign of the Month!

July 14, 2016

Tesco is the latest winner of JC Decaux’s Campaign of the Month for their large format campaign promoting ‘100% Irish meat’. The campaign ran on 48 sheets, Platinum Squares, Première, Metropoles as well as two innovative 96 sheets in Cork and Dublin. The 96 sheets, bus shelter and 96 sheet admobile were all made of real grass, to highlight […] Continue Reading

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